Young & Rubicam Inc. |
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Young and Rubicam, Inc. will be
recognized for it's longevity and major contributions to the history of
broadcasting tonight as they are inducted into the National Broadcaster's
Hall of Fame with the first "Communicator's Award". This award was created
to pay tribute to a company that has contributed extensively to the broadcast
medium. Since their inception, initially within the radio talk format,
and now professionally produced in their entirety, commercials have forever
changed the face of broadcasting. Many of the commercials are more memorable
than the programs themselves.
Founded in 1925, Y&R has an
illustrious history of creating awardwinning radio and television commercials
along with print ads and other extensive creative services. Many of their
clients have remained with Y & R over the years and their current roster
is a who's who in the advertising community. Clients include Jello, Holiday
Inn Worldwide, Colgate-Palmolive, Metropolitan Life Insurance, Dr. Pepper,
Showtime Networks, Chevron, SunSweet, AT&T Communications, Kentucky
Fried Chicken, Xerox, Heinz and many others.
They have received countless honors
for their celebrity endorsements including Bill Cosby in the now infamous
and long running Jello commercials which began with the "Fat Albert" spots.
If something works, why fix it? "Albert" will soon reappear in a new series
of spots for Jello through the creative magic of our first Communicator
Award inductee.
Page updated January 1, 2004
page created April 14, 2001